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Bing Ads

Microsoft Bing Marketing

Expert Bing Ads Agency in Brighton

Using Google Ads but not Bing Ads? It’s time to add Bing into the mix.

Unlock great potential with Bing Ads with lower CPCs, less competition, and greater ROAS performance. We help businesses make more money through smarter Bing Ads management with conversion-focused, highly-optimised campaigns.


Are you missing out on Bing Ads?

In today’s advertising landscape, 80% of businesses are investing in Google Ads, but only a fraction of those are running ads on Microsoft Bing.

In the UK alone, there are 905 million searches on Bing each month. While much smaller in comparison to Google, that’s a huge volume of potential customers that your business could be missing out on.

Bing has a 25% share of the search engine market, with the majority of those searches happening on desktop devices. Globally, Bing’s search volume is too large to ignore with an incredible 12 billion searches taking place every month.

Seed have been with us since the very start of our Bing Ads journey and have handled the challenge of a complex account by combining hard work, intelligence and a flexibility that is second to none.

David Kyle

Marketing Manager, World of Books

Why invest in Bing Ads?

Bing’s market share is growing year-on-year. Now is the time to launch into Bing Ads because CPCs (averaging 33% cheaper than Google Ads) are cheaper as many brands haven’t yet taken advantage of the opportunity.

Bing generally has an older demographic, with a higher disposable income, favouring desktop computers over mobile phones.

Bing and LinkedIn are both owned by Microsoft, allowing a greater quality of shared data across both platforms. So if you’re running LinkedIn Ads, or would like to align your LinkedIn Ads strategy with search, Bing is the place to be.

Bing Ads offers more granular control over device and demographic bidding. Want to only target Blackberry users? Bing allows you to do that. Want to only target CEOs of Fortune 500 companies in search? You can do that with Bing Ads.

Bing Ads

Ready to talk to a Microsoft Advertising Agency?

Bing Ads is a fantastic channel for businesses to capitalise on, with naturally lower competition when compared with Google Ads – cost per click is generally cheaper, there’s less ad space to fight for, meaning cost per conversion comes at a much lower rate.

As an Official Bing Select Partner, Seed has high-level access to senior Bing Ads contacts and to exclusive betas/new features.

Ready to talk to a Bing Ads expert? Pop us an email to or call our Bing Ads team on 01273 286 616.

Working with Seed has been an absolute pleasure. They took the time to understand our business and it felt like they were an extension of our own marketing department.

Tania Ross

Head of Marketing, Fleetway Travel