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Let’s Do This

+2,807% increase in new visitors from Organic Search, reduced PPC cost per conversion by 5,825% in 6-months.

2,807% increase in new visitors from organic search.

5,825% reduction in cost per acquisition.

500% increase in conversion rate.


Designing a market-leading SEO & PPC strategy for an globally ambitious start-up.

Let’s Do This help people around the world find their next challenge, from listing all of the best Half Marathons in the UK, to being able to book more 10ks than any other website on the planet.

We were approached by Let’s Do This in 2017 to design and implement a transformative Organic and Paid Search strategy that took them from unknown start-up to the world’s leading race booking platform.

Three years later (2020), we’re hugely proud to have been a key part of their monstrous growth and look forward to many more years to come!

Seed are absolutely awesome to work with. They seriously live and breathe SEO and PPC. What they’ve done for Let’s Do This has been incredible, we’re lucky to have them on our team. You simply have to work with these guys!

Sam Browne

Co-founder & CEO, Let's Do This

Building PPC and SEO from the ground up – test, measure, learn.

We were delighted to be invited to support their product design team to ensure key product decisions would positively impact the website’s SEO performance.

We then worked alongside their marketing team to develop a PPC pilot campaign to evaluate whether Paid Search could become a profitable acquisition channel for the brand.

Not only did we have to launch Paid Search campaigns into a completely untested marketplace, we had to ensure that SEO would supplement the demand, while providing ROAS that kept investment rolling in.

The Results

After 3 whirlwind yet extremely successful years of working with Let’s Do This, we’re hugely proud of the results we’ve achieved for the brand.

Overall Performance

  • 514% increase in website sessions.
  • 505% increase in new visitors.
  • 500% increase in conversion rate.
  • 68% reduction in bounce rate.

SEO Results

  • 603% increase in traffic from organic search.
  • 2,807% increase in new visitors from organic search.
  • 85% reduction in bounce rate from organic search.

PPC Results

  • 216 increase in website sessions from paid search.
  • 100% increase in new visitors from paid search.
  • Lowered the cost per conversion from £48 to £0.81.

Interested in results like these? Call us on 01273 286 616 or email for a no-obligation review of your website’s SEO, your Google Ads account or future Paid Search activity.

Let’s start the conversation

We love learning about new businesses and yours is no different! Leave us a message in the form below, or drop us a line on 01273 286 616