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Horsham Coffee Roasters

+740% increase in monthly SEO revenue & +1,000% increase in transactions from organic traffic.

+740% Increase in SEO Revenue.

+1,000 Increase in SEO Transactions.

Position 3 ranking for “Coffee Beans”.


How we took a local business to the top of Google for “Coffee Beans”!

Horsham Coffee Roaster is a local business to Brighton based in Horsham, East Sussex. Horsham Coffee Roaster focuses on ethical sourcing of speciality coffee combined with sustainable environmental practices.

We first started working with Horsham Coffee Roaster in April 2019. They approached us with the challenge of increasing their monthly revenue intake using SEO. Our challenge was to find the best strategy in order to meet their requirements.

Working with Seed was fantastic. They’re knowledgeable and I had access to a team that I felt I could call whenever I needed to discuss my account, or to bounce ideas around. The team always came to me with fresh ideas and were extremely motivated to try new things in order to improve the account and drive business growth.

Bradley Steenkamp

Founder & Director at Horsham Coffee Roasters

Technical SEO at the core, Content and Link Building to drive results.

We developed a strategy for Horsham Coffee Roaster that incorporated all of the SEO approaches to increase the monthly revenue. We focussed our efforts on link building, technical SEO, on-site optimisation, and content SEO.

Initially, we carried out a full technical audit to uncover any issues that needed to be fixed, that could potentially be detrimental to our ongoing SEO work.

Our SEO work included keyword research, fixing broken links, re-writing MetaData, on-page optimisation, revamping the website’s hierarchy, fixing indexing issues, and more!

Technical SEO is an ongoing task to ensure that we catch any issues and fix them before they become detrimental to any SEO work we are doing.

Earning powerful Backlinks to drive SEO traffic and revenue.

In order to complement our SEO work, part of our strategy was link building and content marketing. We carried out a content audit to highlight any areas of opportunity.

The results from the content audit showed that there were many opportunities to expand content on each of the product pages. In doing this we wanted to create content that was targeted and relevant based on in depth keyword research.

Once the content was added to the website. We visited the menu structure. We looked at the opportunities where we could expand and add more SEO focussed content, for example – splitting coffee grinders into two pages for electric coffee grinders and manual coffee grinders.

Through Digital PR we established links from relevant and high authority websites to complement the onsite and technical SEO work we were doing. All of this together boosted the keyword ranking positions, thus increasing traffic to the website for HCR. 

The Results

Since supporting Horsham Coffee Roaster with their SEO, we have seen some huge gains for the business. Our content-led SEO approach helped to increase website sessions, keyword rankings, and ultimately revenue for Horsham Coffee Roaster.

  • Increased monthly revenue from Organic Search by +740%.
  • Increased transactions from Organic Search by +1,000%.
  • Achieved position 3 ranking on page 1 for “coffee beans” with 30,000 monthly searches.

Interested in results like these? Call us on 01273 286 616 or email for a no-obligation review of your website’s SEO, your Google Ads account or future Paid Search activity.

Let’s start the conversation

We love learning about new businesses and yours is no different! Leave us a message in the form below, or drop us a line on 01273 286 616